About
25 years of P21. Built with AI.
SimpleApps isn’t a startup guessing at distribution problems. We’ve been in Prophet 21 for over two decades and building P21 e-commerce since 2008. Augur is built on everything we’ve learned.
The company
SimpleApps is a software company focused on industrial distribution technology. Founded by Stuart Jackson, we’ve spent over 25 years inside Prophet 21 — understanding how distributors operate, what their customers need, and where technology can actually help.
Our team of 8 developers builds with AI tools every day. We adopted Claude Code and Cursor in early 2025 — not as an experiment, but as our core development workflow. The productivity gains we’ve seen internally are now what we bring to our clients.
The evolution
We started with SimpleWeb — a hosting and e-commerce platform that served dozens of P21 distributors. It proved the model: connect P21 data to modern web experiences and let distributors compete online.
Augur is the next generation. A modern microservices platform with over 21 services, 400+ API endpoints, mobile apps, AI integration, and full Epicor Cloud P21 support. Everything we learned from SimpleWeb — rebuilt with modern architecture and AI at its core.
P21 first, always
We’re not web developers who happen to work with Prophet 21. We’re Prophet 21 specialists who build modern web and mobile solutions. That distinction shows up in how deep our integration goes — pricing libraries, customer-specific catalogs, order workflows — not surface-level data connections.
Our history
Part of the P21 community since 2000
We’ve been at P21WWUG every year since 2009. If you’ve been in the P21 world, chances are you’ve seen us around. We’d love to hear what you’re working on.